Proraso Shaving Foam Sensitive Skin

Proraso is a cornerstone of Italian grooming culture, founded in Florence in 1948 by Piero Martelli. The brand's roots go even further back to 1908, when Ludovico Martelli established the parent company as a specialized laboratory for men's hygiene products. The 'Sensitive Skin' line (white packaging) is specifically formulated with green tea and oatmeal to prevent irritation and redness during and after shaving.

All Proraso products are manufactured in Italy at the company's facility in Caldine, a suburb of Fiesole near Florence. The brand has maintained its prestige by remaining a family-owned business for four generations, blending traditional barber-shop quality with modern dermatological standards. It is globally recognized for its iconic 'Gino' testimonial and its commitment to formulas free from parabens and silicones.