Conimex Sambal Oelek

Conimex is a legendary Dutch brand that has been the cornerstone of Asian-inspired cuisine in the Netherlands since it was founded in 1932 in Baarn. Originally established as the 'Conserven Import Export maatschappij,' the brand played a pivotal role in introducing Indonesian flavors—such as Sambal Oelek—to the Dutch palate, reflecting the historical ties between the two nations.

Historically, the brand was a long-term member of the Unilever portfolio. However, in a significant strategic shift finalized in April 2025, the brand was acquired by the Finnish food and beverage company Paulig. Under Paulig's ownership, the brand continues to focus on its authentic heritage while leveraging modern sustainable sourcing for its chili peppers. While the brand is a staple of Dutch households and primarily manufactured in the Netherlands, its new ownership under Paulig integrates it into a broader European network of world foods.