The Skinny Food Co Salted Caramel Syrup

The Skinny Food Co was founded in May 2018 by Wayne Starkey and James Whiting. Based in Nottingham, England, the brand was established with the mission to provide healthier, lower-calorie, and sugar-free alternatives to everyday snacks and condiments, inspired by the founders' desire to help diabetic family members enjoy their favorite foods. The product in the image is part of their extensive range of 'Virtually Zero' syrups and sauces.

The brand is owned by Not Guilty Food Co Ltd, the original company formed by the founders. Despite receiving significant acquisition interest, including multi-million pound bids, the brand remains independently owned as of 2026. Manufacturing is primarily handled within the United Kingdom, specifically utilizing facilities near their headquarters in Nottingham. The brand has grown rapidly from a small startup operating out of a garage into a major player in the health food market, distributing its products across the UK, Ireland, and internationally.