Bowers & Wilkins Pi8 wireless earbuds

Bowers & Wilkins (B&W) is an iconic British audio brand renowned for its high-performance loudspeakers and premium headphones. Originally founded in 1966 by John Bowers and Roy Wilkins in Worthing, England, the company built its reputation on precision engineering and studio-quality sound, most notably with its flagship Nautilus series. In recent years, the brand has expanded into the portable audio market with true wireless earbuds like the Pi series shown in the image.

While the brand maintains its design and engineering roots in the United Kingdom, its consumer electronics and mass-market headphones are primarily manufactured in China to leverage global supply chains. The ownership history of the brand has seen significant transitions; it was acquired by Silicon Valley startup EVA Automation in 2016, then by Sound United in 2020. In late 2025, the parent company Sound United was acquired by Harman International, a subsidiary of Samsung Electronics. This places Bowers & Wilkins under the ultimate ownership of South Korean giant Samsung as of 2026, where it operates alongside other legendary brands like JBL and AKG.