Mr. Day Brownies al cioccolato

Mr. Day is a prominent Italian brand specializing in baked snacks and pastries, most notably known for its muffins, plumcakes, and brownies. The brand was originally created by the Italian food giant Parmalat. However, following Parmalat's financial collapse, the brand was acquired in 2005 by the Vicenzi Group (Gruppo Vicenzi), a historic Italian confectionery company headquartered in San Giovanni Lupatoto, Verona.

Today, Mr. Day products are primarily manufactured in the group's specialized production facility located in Nusco, in the province of Avellino, Italy. This plant has undergone significant modernization, utilizing advanced robotics to produce a wide range of snacks, including lactose-free and milk protein-free options to cater to modern dietary needs. As of 2026, the brand continues to be a core part of the Vicenzi Group's portfolio, maintaining its position as a leading name in the Italian snack market with a strong focus on younger generations like Gen Z and Gen Alpha through recent rebranding efforts.