Fruit-tella Cuoricini

Fruit-tella Cuoricini is a limited edition gummy candy shaped like hearts, specifically launched to celebrate Valentine's Day. The product features a unique double-layered texture and is made with real fruit juice, natural flavors, and natural colors. It is also marketed as gluten-free, catering to the growing 'Better-For-You' confectionery segment.

The brand has a rich history dating back to 1931 when it was founded by the Van Melle family in the Netherlands. Over nearly a century, Fruit-tella has grown from its original 'square sweet' into a global brand known for its commitment to natural ingredients. Today, the brand is owned by Perfetti Van Melle, one of the world's largest confectionery groups, which was formed in 2001 through the merger of Italy's Perfetti and the Netherlands' Van Melle. While the brand has Dutch roots, the owning company is headquartered in both Italy and the Netherlands, with manufacturing facilities spread across Europe, Asia, and the Americas.