Milbona Start ontbijtdrink

Milbona is a prominent private-label dairy brand exclusively sold by the German international discount retailer Lidl. The product shown, Milbona Start, is a yogurt-based breakfast drink (ontbijtdrink) flavored with strawberry and orange. As a private-label brand, its production is distributed across various dairy processing facilities throughout Europe to serve Lidl's extensive network of over 12,000 stores. These manufacturing locations often depend on the specific region where the product is sold, ensuring freshness and reduced logistics costs by sourcing from local or regional dairy partners.

The brand's history is deeply tied to Lidl and its parent company, the Schwarz Group. Originally established in Germany, Milbona has become one of Lidl's most successful in-house brands, covering a wide range of products including milk, cheese, and yogurts. The ultimate ownership lies with the Schwarz Group, one of the world's largest retail conglomerates, which is headquartered in Neckarsulm, Germany. This ownership structure allows Lidl to maintain high quality standards while keeping prices competitive for its consumers across Europe and the United States.