Made O'Meter
Discover where a brand or product originates
Valfrutta is a prominent Italian brand specializing in fruit and vegetable preserves, particularly known for its commitment to a 100% Italian supply chain. The Borlotti beans shown in the packaging are part of their extensive range of legumes, which are typically grown in regions such as Emilia-Romagna, Lombardy, and Veneto. The product is processed and canned shortly after harvest to maintain freshness and nutritional value without the need for preservatives.
The brand is owned by Conserve Italia, one of Europe's leading agri-food cooperatives. Founded in 1976, Conserve Italia operates as a consortium of over 14,000 farmers and 50+ cooperatives, ensuring that the entire production process—from seed selection to final packaging—is strictly monitored. This cooperative structure allows for a vertically integrated business model where the farmers themselves are the owners of the brands they supply, which also include other well-known Italian names like Cirio and Yoga.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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