Nivea Dry Fresh roll-on deodorant

Nivea is an iconic German personal care brand founded in 1911 by Dr. Oscar Troplowitz, who acquired the laboratory of Paul C. Beiersdorf in Hamburg. The brand name is derived from the Latin word 'niveus', meaning snow-white, inspired by the pure color of its original creme.

Today, Nivea is owned by Beiersdorf AG, a global leader in skin care. The manufacturing of its products, including the Dry Fresh roll-on, is distributed across several global locations including Germany, Mexico, and Thailand to serve different regional markets. The brand remains one of the most recognized personal care names worldwide, maintaining its headquarters in Hamburg, Germany, under the ultimate control of the Herz family through Maxingvest AG.