Saveurs de nos régions Chips de sarrasin au sel de Guérande

Saveurs de nos régions is a private label brand belonging to the German retailer Lidl, specifically developed for the French market to highlight regional specialties. These buckwheat chips (chips de sarrasin) are produced using traditional French ingredients, including buckwheat flour sourced from France and authentic Guérande salt.

The product is manufactured in France, often associated with production facilities in regions like Brittany or Alsace (specifically Strasbourg) to maintain its regional branding. As a Lidl private label, the brand is ultimately owned by the Schwarz Group, one of the world's largest retail conglomerates. The Schwarz Group manages Lidl's operations globally while tailoring private brands like 'Saveurs de nos régions' to local culinary heritage.