Made O'Meter
Discover where a brand or product originates
Valfrutta is an iconic Italian brand synonymous with high-quality agricultural products. It was founded in 1966 by the Calpo consortium in the Emilia-Romagna region to create a direct link between farmers and consumers. Over the decades, it has grown into a staple of Italian households, offering a wide range of canned vegetables, fruit juices, and tomato preserves.
The brand is part of Conserve Italia, one of Europe's leading agricultural cooperatives. This structure ensures that the products are sourced through a 100% Italian supply chain, with the manufacturing taking place primarily in Italy using crops provided by thousands of associated member farmers. The Bianchi di Spagna (Spanish white beans) are processed and packaged in Italian plants, maintaining the brand's commitment to freshness and regional heritage.
Conserve Italia, headquartered in San Lazzaro di Savena, Bologna, remains the ultimate owner and operator of the brand. As a cooperative consortium, it represents a collective of Italian producers dedicated to sustainable and high-standard food production.
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