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Made O'Meter

Discover where a brand or product originates

Giro Rift bike helmet

Owner:Strategic Value Partners, LLC (USA)
OriginUSA
Manufactured:China

The Giro Rift is a popular entry-level mountain bike helmet designed for recreational and off-road riding. It features 24 vents for airflow and an adjustable fit system to ensure safety and comfort. Originally founded in California, the brand has grown into a global leader in protective headwear for cycling and snow sports.

Historically, the brand was founded by Jim Gentes in 1985 and was later acquired by Bell Sports in 1996. After various ownership changes involving Vista Outdoor, the brand was spun off into a new outdoor product entity called Revelyst. In late 2024, Revelyst was acquired by Strategic Value Partners (SVP), a global investment firm, which now oversees the brand's portfolio. While the brand remains headquartered in the United States, its manufacturing processes are primarily outsourced to specialist factories in China to maintain competitive pricing for its consumer-grade models like the Rift.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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