Made O'Meter
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Löwenbräu, whose name translates to "Lion's Brew," is one of Germany's most historic and iconic beer brands, with roots tracing back to approximately 1383 in Munich. The brand became a symbol of Bavarian brewing excellence and was once the largest brewery in Germany. It is famously one of the only six breweries authorized to serve beer at the world-renowned Munich Oktoberfest, adhering strictly to the Reinheitsgebot (the Bavarian Beer Purity Law).
While the brand's heritage is firmly planted in Munich, where its headquarters and historic brewing facilities are located, the manufacturing of Löwenbräu beer has expanded globally. Today, while much of the beer is still produced at the Spaten-Franziskaner-Löwenbräu facility in Munich, it is also brewed under contract and license in various countries to serve international markets, ensuring its availability across more than 50 nations.
Ownership of the brand has evolved through several mergers. In 1997, Löwenbräu merged with Spaten-Franziskaner-Bräu to form the Spaten-Franziskaner-Löwenbräu Group. This group was subsequently acquired in 2003 by the Belgian company Interbrew, which eventually became part of Anheuser-Busch InBev (AB InBev) following further global consolidations. As of 2026, Löwenbräu remains a key heritage brand within the AB InBev portfolio, managed through its German subsidiary, Anheuser-Busch InBev Germany Holding GmbH.
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