Batiste Dry Shampoo Fresh

Batiste is a world-renowned hair care brand that revolutionized the industry in the 1970s by introducing a portable, waterless alternative to traditional hair washing. Originally developed in the United Kingdom as a branded alternative to talcum powder, the product gained widespread popularity in the 1990s as a 'handbag essential' for quick hair refreshing. The brand's identity is deeply rooted in London's fashion scene, characterized by its vibrant, artistic packaging and focus on convenience.

In 2011, Batiste was acquired by Church & Dwight, a major American consumer goods company, from Vivalis Ltd. While the brand is now under American ownership, its manufacturing roots remain strong in the UK, particularly at the Church & Dwight facility in Folkestone. However, as a global market leader sold in over 90 countries, production and assembly also occur in other regions, including the United States, to meet local demand and logistical requirements. Today, Batiste continues to dominate the dry shampoo category, maintaining its position as the number one brand globally.