Made O'Meter
Discover where a brand or product originates
JBL is a legendary American audio brand founded in 1946 by James Bullough Lansing. Originally known for pioneering high-fidelity loudspeaker technology for movie theaters and studio monitors, the brand has evolved into a global leader in consumer audio, particularly famous for its rugged, waterproof portable Bluetooth speakers.
While the brand's heritage and design engineering are rooted in the United States, its manufacturing footprint is global to meet international demand. Today, JBL products are primarily manufactured in China, Mexico, and Hungary, among other locations. The brand underwent several ownership changes throughout its history, eventually becoming part of Harman International Industries.
In 2017, the South Korean conglomerate Samsung Electronics acquired Harman International in a multi-billion dollar deal. This positioned Samsung as the ultimate owner of JBL, integrating the brand's premium audio expertise into its vast global electronics ecosystem while maintaining JBL's distinct brand identity and American engineering roots.
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