IdHAIR Extreme Titanium hair wax

IdHAIR is a prominent Danish hair care brand founded in Aarhus, Denmark, in 1986. Originally starting as a small distribution company, it revolutionized the professional hair care market with the launch of its highly successful 'Hard Gold' wax. The product shown, Extreme Titanium, is part of their professional styling range designed for high-performance hold.

The brand has remained true to its Scandinavian roots, with a significant majority of its manufacturing and research facilities located in Denmark. Today, IdHAIR is a global player in the salon industry, but it remains under Danish ownership and management through IdHair Company A/S, which oversees international distribution and brand development.