Action Glue Stick

Action Glue Stick is a private-label stationery product sold by the Dutch international discount retailer, Action. The brand was originally established in the Netherlands in 1993 by Gerard Deen and Rob Wagemaker. As a high-volume discount chain, Action sources its products from a global network of suppliers; while the product shown is distributed by DLP Industry B.V. (based in Badhoevedorp, Netherlands), the physical manufacturing typically occurs in multiple countries, predominantly China, to maintain low price points.

The ultimate ownership of the brand lies with 3i Group plc, a prominent British private equity and venture capital firm headquartered in London. Since acquiring a majority stake in 2011, 3i has overseen Action's massive expansion across Europe, reaching over 2,500 stores by 2024. The brand is positioned as a budget-friendly alternative for school, office, and home DIY projects, often featuring solvent-free formulas as seen on the packaging.