Fjord Knäckebröd Wholegrain Rye

Fjord is a brand of crispbread (knäckebröd) primarily sold in the Dutch market through retailers like DekaMarkt, Dirk, and Kruidvat. The brand is positioned to evoke Scandinavian traditions of high-fiber, rye-based baking, though it is actually produced in Central Europe.

The product is manufactured by AB Foods Polska Sp. z o.o., the Polish subsidiary of the British multinational Associated British Foods (ABF). The production takes place at their facility in Nowa Sól, Poland, which is a major hub for the company's crispbread and bakery operations. In the Netherlands, the brand is often imported and distributed by specialized food importers such as Ambtman Jr. B.V., making it a staple budget-friendly alternative to premium Nordic brands while maintaining a focus on simple, whole-grain ingredients.