Ancient + Brave

Ancient + Brave is a mission-driven wellness brand founded in 2018 by Kate Prince. Based in East Sussex, UK, the company specializes in high-quality collagen powders, MCT oils, and nootropic blends designed to support holistic health and daily wellness rituals. The brand is a certified B Corp, reflecting a strong commitment to sustainability, ethical sourcing, and environmental responsibility.

While the brand is headquartered in the United Kingdom, its manufacturing and sourcing are strategically distributed. For instance, its 'True Collagen' is sourced from grass-fed cattle in the European Union and manufactured within the EU to take advantage of strict animal welfare and environmental regulations. The brand maintains an in-house team of nutritionists and researchers to ensure scientific efficacy across its product range, which has expanded globally to over 22 countries, including a recent entry into the US market.

Ownership of the brand remains private, with founder Kate Prince continuing as CEO. In late 2023, the brand received a significant £7 million investment from Piper, a specialist consumer growth investor, to fuel its international expansion and product innovation. This partnership has allowed the brand to maintain its focus on high-purity, potent supplements while scaling its presence in the competitive global wellness sector.