Loft inlegkruisjes

Loft is a private label brand primarily associated with the German discount supermarket chain ALDI Nord. Originally founded in Germany by the Albrecht family, ALDI has established several in-house brands to offer high-quality alternatives to national name brands at lower price points.

The Loft brand specifically covers feminine hygiene products, including various types of pantyliners (inlegkruisjes) such as Normal, Long, and Large, available in both scented and unscented versions. As a private label, the manufacturing is typically outsourced to specialized international hygiene product manufacturers across Europe, leading to 'Multiple countries' as the origin, although the brand's conceptual home is Germany.

Today, the brand is owned by the ALDI Nord Group, which is controlled by three non-profit foundations: the Markus-Stiftung, Jacobus-Stiftung, and Lukas-Stiftung. ALDI Nord operates the brand in several European markets, including the Netherlands and Belgium.