Made O'Meter
Discover where a brand or product originates
NIVEA is one of the world's most recognized skin care brands, with a history dating back to 1911 when it was founded in Hamburg, Germany. The brand was established by Oscar Troplowitz, who collaborated with dermatologist Paul Gerson Unna and chemist Isaac Lifschütz. Lifschütz had developed 'Eucerit,' a revolutionary emulsifier that allowed oil and water to be mixed into a stable cream, leading to the creation of the iconic NIVEA Creme.
Today, the brand is owned by Beiersdorf AG, a German multinational company headquartered in Hamburg. While the brand has deep German roots, its products, including the Creme Soft soap bar, are produced in various manufacturing facilities around the globe to serve local markets, including major sites in Europe (like Germany and Poland), Asia, and South America.
Over the decades, NIVEA has expanded from its original cream into a vast portfolio of personal care products, including soaps, deodorants, and sun protection. Despite international expansion and various historical challenges, Beiersdorf has maintained control of the brand, which remains a cornerstone of the global beauty and personal care industry.
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