The Laughing Cow cheese

The Laughing Cow, known in Portuguese as 'A Vaca que Ri', is an iconic brand of processed cheese products. It was first created in France in 1921 by Léon Bel. The brand is famous for its distinctive red cow wearing earrings, which are themselves packs of the cheese. The unique recipe and packaging in foil triangles changed how cheese was consumed by making it portable and shelf-stable.

Today, the product is manufactured in numerous countries across the globe, including France, the USA, Vietnam, and several European nations, ensuring a local supply for many markets. The brand remains the flagship property of the Bel Group, a French multinational specialized in branded cheeses. The Bel family continues to maintain majority ownership of the company through their holding structures, keeping the brand's heritage firmly rooted in French culinary history while maintaining a massive global presence.