Ica Baby Wipes

Ica Baby Wipes are a private-label product specifically developed for the Swedish and Nordic markets. The product shown features 72 units and is part of Ica's range of affordable daily care items. While the brand is quintessentially Swedish, the manufacturing of these specific wet wipes often takes place in Israel, which is a global hub for non-woven fabric and hygiene product production.

The brand is owned by ICA Gruppen, one of the leading retail companies in the Nordic region. The product serves as a staple for parents seeking dermatologically tested wipes for infants. The ownership structure has seen transitions, but as of the mid-2020s, it is primarily under the control of ICA-handlarnas Förbund and AMF.