BIC 4 Colours retractable ballpoint pen

The BIC 4 Colours pen is a stationery icon, originally launched in 1970 by the French entrepreneur Marcel Bich. This specific version features a decorative barrel with character illustrations, while maintaining the classic multi-color retractable design. The brand BIC pioneered the popularization of ballpoint pens globally through its early focus on functionality and affordability.

Manufacturing of the core 4 Colours line primarily takes place in BIC's own factories in France, specifically in the Marne-la-Vallée facility. The BIC Group remains a publicly traded company on the Euronext Paris exchange, with the Bich family continuing to hold a significant ownership stake. Today, the brand is synonymous with reliable office supplies and remains headquartered in Clichy, France.