NoFo Soft & Gentle Baby Wipes

NoFo is a private label brand primarily associated with the Swedish retail chain Rusta. These 'Soft & Gentle' baby wipes are a core part of their hygiene and personal care range, designed to be fragrance-free and dermatologically tested for sensitive skin.

The product is manufactured in Sweden by K. Ungh AB, a specialized producer of wet wipes and hygiene products located in Bollnäs. The brand 'NoFo' (standing for Nordic Formula) was developed specifically for Rusta to offer high-quality, eco-labeled alternatives to major brands at a lower price point. The wipes carry the Nordic Swan Ecolabel, reflecting their adherence to strict environmental and health standards. Ownership of the brand lies with Rusta AB, a major Swedish discount retailer founded in 1986.