Action Office Essentials Schrijfblok A4

This A4 writing pad (Schrijfblok) is a private label product from the European discount retailer Action, sold under their 'Office Essentials' brand. Action was founded in 1993 in Enkhuizen, the Netherlands, by Gerard Deen and Rob Wagemaker. It has since grown into one of the largest non-food discount chains in Europe, operating thousands of stores across the continent.

While the brand originated in the Netherlands, manufacturing for their stationery products typically occurs in multiple locations, often sourced through global partners like Li & Fung to maintain low price points. The paper is FSC-certified, indicating it comes from responsibly managed forests. Since 2011, the company has been majority-owned by the British private equity firm 3i Group, which holds an 80% stake, while the operational headquarters remain in the Netherlands.