Veet hair removal products

Veet is a globally recognized brand specializing in chemical depilatory products, including creams, mousses, gels, and waxes. Originally developed as 'Neet' in the United States during the early 20th century, the brand was later renamed Veet for the European market, a name that eventually became its primary global identity.

The brand is manufactured in various locations worldwide, including major facilities in France, Pakistan, and India, to serve its vast international consumer base. Ownership of Veet has shifted through several corporate mergers over the decades. It was previously held by American Home Products and Whitehall-Robins before becoming a cornerstone of the Reckitt Benckiser portfolio. Currently, the brand is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant headquartered in Slough, England. Reckitt oversees the global distribution and innovation of Veet, maintaining its position as a leader in the hair removal category.