Pepsodent White Now Gold toothpaste

Pepsodent is a historic oral care brand with a complex global ownership structure. It was originally introduced in the United States in 1915 by the Pepsodent Company of Chicago. The brand gained massive popularity in the early 20th century, particularly through innovative radio advertising. In 1942, the brand was acquired by Unilever, which expanded its presence globally.

Today, the ownership is split by geography: Unilever continues to own and market Pepsodent in most international markets, including Europe, Asia, Africa, and Latin America. However, in 2003, the rights to the brand in the United States and Canada were sold to Church & Dwight Co., Inc. The 'White Now' range, including the 'Gold' variant seen here, is part of Unilever's premiumization strategy, utilizing blue-light technology for instant whitening. Manufacturing is decentralized across various regional hubs to serve local markets, with significant production facilities in countries like Indonesia, India, and various European locations.