Robijn Morgenfris wasverzachter

Robijn is a prominent Dutch brand specializing in laundry care, specifically detergents and fabric softeners. Originally developed in the Netherlands, the brand is widely recognized for its mascot, the Robijn Bear (known internationally as the Snuggle Bear).

The brand is owned by the British multinational consumer goods company Unilever. While Robijn is the specific branding used in the Dutch and Belgian markets, it is part of Unilever's global fabric conditioner portfolio, which includes sister brands like Comfort, Cajoline, and Coccolino. Manufacturing primarily takes place in Europe, with significant production facilities located in the Netherlands to serve the local market, although global supply chains mean components or specific lines may be produced in multiple countries.