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Wilda Siberica Detangling Pet Spray

ownerSistema (AFK Sistema) (Russia)
originRussia
manufacturedEstonia

Wilda Siberica is a specialized organic pet care brand born from the heritage of Natura Siberica. The brand utilizes wild-harvested Siberian herbs known for their adaptogenic properties, which are manually collected by local communities in regions like Khakassia and Kamchatka. Despite its Siberian branding and botanical roots, the products available in the European market are manufactured in Tallinn, Estonia, by Eurobio Lab OÜ.

Following the death of the brand's founder, Andrey Trubnikov, in 2021, and subsequent geopolitical shifts, the company underwent significant organizational changes. As of 2023, the ultimate ownership of the Natura Siberica group (including Wilda Siberica) was consolidated under the Russian investment conglomerate Sistema (AFK Sistema). While the production for the international market remains centered in Estonia to maintain European organic certifications like Ecocert and Cosmos, the brand's strategic and ultimate control is tied to its parent company headquartered in Moscow.

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