Vanish Gold Oxi Action Powder

Vanish is a globally recognized laundry stain removal brand that was originally introduced in 1983 by a small Scottish company called Projectina Co Ltd. The brand quickly gained popularity for its effective oxygen-based cleaning technology, leading to its acquisition by Ecolab in 1986 and subsequently by the Dutch firm Benckiser N.V. in 1987. In 1999, Benckiser merged with the British company Reckitt & Colman to form Reckitt Benckiser (now simply known as Reckitt), which remains the ultimate owner today.

The product is manufactured in multiple locations across the globe to serve different regional markets. For the European and UK markets, production often takes place in facilities located in countries like Poland, while other regional hubs such as India and various locations in Latin America produce for their respective domestic demands. The 'Gold' line represents a premium tier of the Oxi Action formula, designed to remove tough, set-in stains in as little as 30 seconds. Reckitt manages the brand through various international subsidiaries, such as Reckitt Benckiser (UK) Ltd for the British market and Reckitt Benckiser N.V. for international trademark holdings.