The Pink Stuff Stain Remover Powder for Colours

The Pink Stuff is a widely recognized brand of household cleaning products, most famous for its 'Miracle Cleaning Paste.' Originally developed by Star Brands Limited, a British company founded in 1946 and based in Leeds, the brand experienced massive growth in the late 2010s and early 2020s, driven largely by viral social media trends like 'CleanTok.'

While the brand has its roots in traditional British manufacturing, its recent trajectory involved a management buyout backed by Mobeus Private Equity in 2019, which helped it expand internationally. In May 2025, the brand's ownership transitioned further when the American multinational RPM International Inc. acquired the Star Brands Group. This acquisition integrated The Pink Stuff into RPM's Rust-Oleum subsidiary, positioning it alongside other prominent global cleaning and maintenance brands. Despite this American ownership, the product shown continues to be manufactured in the United Kingdom, specifically at facilities in Redditch, maintaining its heritage of British production.