Salling Stjernekastere

This product is a 20-pack of sparklers (stjernekastere in Danish) sold under the 'Salling' brand. Salling is a private label brand belonging to the Salling Group, one of Denmark's largest retail companies. The packaging features a distinctive red design with an illustration of an angel, which is commonly associated with festive holiday items in Danish supermarkets like Føtex, Bilka, and Salling department stores.

While the brand is Danish, sparklers of this type are typically manufactured in China, which is the world's leading producer of consumer fireworks and pyrotechnic novelties. The Salling brand itself was named after Herman Salling, the founder of the original company that grew into the modern Salling Group. Today, the group is owned by the Salling Foundations, ensuring that a portion of the profits is donated to various charitable causes and cultural projects in Denmark.