Bornholmergrisen minced pork

Bornholmergrisen is a specialized Danish pork brand characterized by its deep connection to the island of Bornholm. The product shown is minced pork with a fat content of 8-12%. The brand was established in 2008 as a unique collaborative effort between local farmers on Bornholm, the retail group Coop, and the major meat processing cooperative Danish Crown. This partnership was designed to create a premium niche product that emphasizes animal welfare and local provenance.

The entire production cycle is localized: the pigs are born, raised, and originally were also slaughtered on Bornholm. While the local slaughterhouse in Rønne faced closure challenges, the core concept remains focused on Bornholm's agricultural heritage, including a requirement that at least 70% of the feed is locally produced. The brand is managed under the umbrella of Danish Crown, one of the world's largest meat exporters, while maintaining its identity as a local specialty sold predominantly through Coop's supermarket chains in Denmark.