Lurpak Spreadable Slightly Salted Butter

Lurpak is a renowned Danish brand specializing in premium lactic butter, famously recognized by its silver packaging and the 'Lurmark' logo featuring two entwined Bronze Age musical instruments called lurs. The brand's history dates back to 23 October 1901, when a cooperative of Danish dairy farmers registered the Lurmark as an official quality stamp to protect their high-standard butter from imitations. To maintain this heritage, the product is primarily manufactured in Denmark using milk from Danish dairies to ensure the specific aromatic and creamy profile that defines the brand.

The brand is currently owned by Arla Foods, a major international dairy cooperative headquartered in Viby, Denmark. Arla Foods was formed through the merger of various dairy cooperatives across Denmark and Sweden, and it continues to be owned by thousands of dairy farmers. While the original Lurpak butter consists strictly of cream and salt, the 'Spreadable' variant shown in the image was developed to remain soft at fridge temperatures by blending traditional lactic butter with rapeseed oil. Today, Lurpak is sold in over 75 countries, with the United Kingdom remaining its largest and most significant market.