Old El Paso Tex-Mex products

Old El Paso is a signature brand in the 'Tex-Mex' food category, widely recognized for its meal kits, seasonings, and salsas. While the brand name evokes the border city in Texas, it was actually established in 1917 by the Mountain Pass Canning Company in New Mexico.

Today, the brand serves as a global ambassador for Mexican-style cuisine, though its production is largely decentralized. For the North American market, products are primarily manufactured in the United States and Canada. For European and international markets, production often occurs in plants located in Spain and the United Kingdom to maintain regional supply chains.

The brand has undergone several corporate transitions throughout its history. Since 2001, General Mills has been the ultimate owner of the brand worldwide (except in certain US institutional segments), establishing it as a cornerstone of their international portfolio. General Mills continues to drive innovation in the category from its headquarters in Golden Valley, Minnesota.