My Vay Vegan Products

My Vay is a private-label brand launched by the German discount retailer ALDI. Introduced in early 2024 to coincide with the 'Veganuary' initiative, the brand serves as a comprehensive umbrella for ALDI's plant-based and vegan product offerings. The range is extensive, featuring dairy alternatives like oat and almond drinks, vegan yogurts, plant-based meats, spreads, and cheeses.

As an ALDI private label, the manufacturing of My Vay products is outsourced to various third-party food producers across Europe and other regions, depending on the specific product category and local market needs. This strategy allows ALDI to maintain competitive pricing while ensuring a wide variety of vegan options. The brand is a key part of ALDI's commitment to making sustainable and plant-based nutrition accessible and affordable for a broad consumer base, including vegans, vegetarians, and flexitarians.