Cien face cream

Cien is the private-label beauty and personal care brand of the German international discount retailer Lidl. The brand was established to provide affordable yet high-quality cosmetic products, ranging from basic skincare to advanced anti-aging treatments.

Most Cien products are manufactured in Germany, with Mann & Schröder GmbH being one of the key private-label manufacturers responsible for their formulation and packaging. However, due to Lidl's vast global supply chain, production may also occur in other European countries to meet regional demand.

The brand is ultimately owned by the Schwarz Group, one of the world's largest retail conglomerates based in Germany, which also operates the Kaufland hypermarket chain. Cien has gained significant recognition in Europe for its effective formulas, often winning consumer choice awards and being compared favorably to much more expensive luxury brands.