Ever Clean Clumping Cat Litter

Ever Clean is a leading brand in the pet care industry, recognized for being the first to introduce clumping cat litter to the United States market in 1987. Founded by the company A&M, it revolutionized the way pet owners manage litter box hygiene by utilizing sodium bentonite clay to form solid, scoopable clumps. This innovation significantly improved odor control and ease of cleaning, leading the brand to receive 'Product of the Year' honors early in its history.

Today, the brand is owned by The Clorox Company, a major American multinational consumer goods corporation. Clorox acquired the brand as part of its expanding pet care portfolio, which also includes other well-known names like Fresh Step and Scoop Away. For the European market, Ever Clean products are primarily manufactured in the Netherlands, taking advantage of high-quality mineral sources and centralized distribution. In North America, the product is typically produced in the United States. The brand continues to focus on advanced odor-elimination technology, such as its patented activated carbon integration, to maintain its position as a premium choice for cat owners globally.