Xtra Coffee Creamer

Xtra is a value-oriented private label brand owned by Coop, a major retail cooperative group. This specific product is a powdered coffee creamer designed for long shelf life and quick dissolution in hot beverages.

The brand was developed to provide budget-friendly alternatives to national brands across Scandinavian and Nordic markets. Because it is a retail private label, manufacturing is often contracted to various specialized food processing facilities across Europe depending on the specific region of distribution (such as Denmark, Sweden, or Norway), leading to multiple countries of production for the brand overall. The ultimate ownership lies with the consumer-owned cooperative associations that form the Coop groups in Northern Europe.