Axe Epic Fresh 3-in-1 Shower Gel

AXE is a global male grooming brand that was originally launched in France in 1983 by Unilever. It was created as a scented body spray to provide men with a long-lasting fragrance option similar to perfume but in a more accessible format. In many markets, including the UK, Ireland, Australia, and New Zealand, the brand is known as Lynx due to trademark issues.

The AXE Epic Fresh variant is part of a broad range of personal care products including body sprays, deodorants, and shower gels. For the European market, particularly products sold in Germany (DACH region), manufacturing is often handled at Unilever’s large-scale production facilities such as the one in Mannheim, Germany.

Today, AXE remains a core brand under the ultimate ownership of Unilever PLC, a British multinational consumer goods company. Unilever is one of the world's largest consumer goods companies, headquartered in London, overseeing a vast portfolio that includes food, beauty, and home care products.