Max (HBO Max) streaming service

Max, originally launched as HBO Max, is a premier streaming service that serves as the digital home for the extensive content library of Warner Bros. Discovery. The platform was first introduced in the United States on May 27, 2020, as the successor to previous HBO digital offerings. In 2023, the service was rebranded to 'Max' to incorporate a broader range of content including Discovery+ reality series, though by mid-2025, the company announced a strategic shift to return to the 'HBO Max' branding to leverage the prestige of the HBO name.

The service is developed and maintained primarily in the United States, which serves as its technological and corporate hub. It delivers a vast array of high-definition and 4K content from brands like HBO, Warner Bros., DC, and Cartoon Network. Ownership of the platform lies with Warner Bros. Discovery (WBD), a global media giant formed by the merger of WarnerMedia and Discovery, Inc. in 2022. While the service is available globally, its operations and ultimate management are centered in New York City.