Hush clothing

Hush is a contemporary British fashion and lifestyle brand founded in 2003 by Mandy Watkins. Originally started from a kitchen table in London, the brand was born out of Watkins' desire for comfortable yet stylish clothing suited for the British winter, contrasting with her Australian upbringing. The brand has evolved from a specialist in loungewear and nightwear into a full-scale women's fashion label known for its relaxed, 'dressed-down' aesthetic.

In March 2020, the brand entered a new phase of growth when True Global (True Capital Limited), a retail-focused investment firm, acquired a majority stake in the company. Despite the change in ownership, the founder remains involved in the creative direction. The brand is recognized for its commitment to sustainability, holding a B Corp certification and focusing on traceable materials such as recycled cashmere and low-impact denim.

While the brand is headquartered in London, its manufacturing takes place across a global supply chain to maintain its diverse product range. Like many modern apparel brands, Hush partners with specialized factories in various countries to produce its knitwear, denim, and accessories, rather than relying on a single manufacturing site.