Lynx grooming products

Lynx is a leading male grooming brand originally launched in France in 1983 under the name Axe. It was introduced to the United Kingdom in 1985 as Lynx and has since become one of the most recognizable brands in personal care, famous for its 'Lynx Effect' marketing campaigns. The brand caters primarily to a younger demographic with a diverse range of fragrances, antiperspirants, and body washes.

Owned by the British multinational Unilever, Lynx products are manufactured in various locations globally to serve its international markets. In the United Kingdom, production has historically been supported by local manufacturing and supply chain partners, including specialized facilities in areas like Barlborough for advanced aerosol components. Globally, Unilever utilizes its extensive network of factories across Europe, Asia, and the Americas to produce and distribute the brand under both the Lynx and Axe names.

As of 2026, the brand remains a core part of Unilever's Personal Care division. Unilever continues to focus on innovation within the brand, recently expanding into sustainable packaging and long-lasting fragrance technologies. The ultimate ownership resides with Unilever PLC, headquartered in London, which manages the brand's global strategy and distribution through various local subsidiaries and distributors.