Sologic USB-A to USB-C cable

Sologic is a private label brand primarily used by the Dutch international discount retailer Action. The product featured is a 3-meter USB-A to USB-C cable designed for charging and data transfer, characterized by its durable textile braiding.

While the brand is managed and owned by Action Service & Distributie B.V. in the Netherlands, the physical manufacturing of these electronic accessories typically takes place in China, where the retailer sources many of its high-volume non-food items. The brand is part of Action's strategy to offer low-budget electronic alternatives alongside other proprietary brands like Re-load and Lab31. The ultimate ownership lies with the British private equity firm 3i Group plc, which holds a majority stake in Action.