Heura plant-based meat

Heura is a leading European food-tech brand that specializes in plant-based meat alternatives, such as chicken-style chunks, burgers, and sausages made predominantly from Mediterranean ingredients like olive oil and soy or pea protein. Founded in 2017 by Marc Coloma and Bernat Añaños, the brand was born with the mission of creating a sustainable food system and offering products that are high in protein and fiber while remaining low in saturated fats.

Headquartered in Barcelona, Spain, Heura has quickly expanded from a local startup to an international brand available in over 20 countries. Its manufacturing primarily takes place in Spain to maintain quality control and adhere to its Mediterranean nutritional profile, though as the company scales, it utilizes strategic production partnerships across Europe.

Heura Foods remains an independent company, driven by venture capital and crowdfunding rather than being a subsidiary of a major global food conglomerate. This independence allows the brand to maintain its activist roots and focus on environmental sustainability and animal welfare. The company continues to be led from its original headquarters in Spain as it aims to lead the protein transition globally.