Spir Oat Drink (Havredrik)

Spir Oat Drink is a plant-based beverage produced specifically for the Danish discount supermarket chain Netto. The brand 'Spir' is a private label owned by Salling Group, focusing on organic and plant-based alternatives to cater to health-conscious consumers.

The product is manufactured by Grønvang Food ApS, located in Vejen, Denmark. Grønvang Food is a specialized plant-based dairy facility that underwent a significant transformation from a margarine factory to a modern producer of plant-based milks and yogurts. It is owned by the Dragsbæk Group, a major player in the Danish food industry known for its focus on plant-based innovations.

Salling Group, the ultimate owner of the Spir brand, is Denmark's largest retail group and is entirely owned by the Salling Foundations, ensuring that a portion of the profits is reinvested into Danish society. This product represents a local collaboration within the Danish food sector, combining local manufacturing expertise with the retail reach of Netto.