Ambrosia Rice Pudding

Ambrosia is a quintessential British brand famous for its creamy dairy desserts, most notably its rice pudding and custard. The brand's identity is deeply rooted in the West Country of England, specifically Lifton, Devon, where its primary creamery has been located since the early 20th century. The signature 'Welcome Home to Devon' slogan on the packaging emphasizes this local heritage and commitment to using West Country milk.

Originally founded in 1917 by Alfred Morris, Ambrosia became a household name by providing dried milk for soldiers during World War I. Over the decades, it transitioned into the canned dessert market, becoming a staple in UK pantries. Ownership of the brand has changed hands several times through corporate acquisitions. After being part of Unilever for many years, it was acquired by Premier Foods in 2003. Today, Ambrosia remains one of the crown jewels in the Premier Foods portfolio, maintaining its production base in Devon while serving a massive consumer base across the British Isles.