Bonkers cat treats

Bonkers is a fast-growing pet treat brand known for its playful branding and innovative products like 'Purrpops' and crunchy 'Pillows.' The brand was developed under the Rhodes Pet Science portfolio, which is a division of the ZURU Edge venture.

Manufacturing for Bonkers products occurs across several international locations to serve global markets. Specifically, certain crunchy treat varieties are manufactured and sourced from Spain, while other innovative formats like the freeze-dried Purrpops have been produced in China.

The brand is ultimately owned by the ZURU Group, a company originally founded in New Zealand by siblings Mat, Anna, and Nick Mowbray. While ZURU is widely known for its disruption in the toy industry, it has expanded significantly into fast-moving consumer goods (FMCG) through its ZURU Edge and Rhodes Pet Science arms. The company operates globally with a major corporate presence in Hong Kong and manufacturing hubs in China, while maintaining strong roots and headquarters connections to New Zealand and the United States.