Hask hair care products

Hask, which stands for 'Hair and Skin Kindness,' is a long-standing hair care brand that has its roots in New York City. Originally founded in 1946 as HASK Toiletries, Inc., the brand built a reputation for its high-performance hair treatments, such as the iconic 'Henna ‘n’ Placenta' conditioning treatments. The brand became widely known for using exotic oils and botanical extracts to address specific hair concerns.

In 2010, the brand was acquired by Inspired Beauty Brands (formerly known as Alleghany Pharmacal). Under this new stewardship, Hask underwent a significant brand refresh, shifting its focus toward 'clean beauty' standards. This included reformulating products to be free of sulfates, parabens, phthalates, and gluten, and obtaining cruelty-free certifications such as Leaping Bunny. Today, the brand is a global leader in the mass-market hair care industry, known for making salon-quality ingredients like argan oil, keratin, and biotin accessible to a broad audience.

While the brand is headquartered in New York and maintains significant production within the United States, its global distribution network means it may also utilize manufacturing facilities in other regions to meet international demand. The brand remains privately held by Inspired Beauty Brands, which continues to manage its development and global expansion.